Apple’s iPhone SE and Samsung’s Galaxy A53 5G illustrate two different paths toward a sub-$500 phone. Apple has prioritized having the latest processor – in this case, the A15 Bionic – over design and camera features. The processor will be able to support the newest iOS features in the future. Apple hopes that those who buy this affordable iPhone will stay with the brand to buy AirPods and Apple Watches, and to subscribe to Apple Music. In contrast, the Galaxy A53 5G sports a larger screen size, multi-lens camera system, and a refresh rate of up to 120Hz. However, it runs on the middle-range Exynos 1280 chip, not the same processor found in higher-end Galaxy phones.
Key Takeaways:
- Both companies are looking to create more sustainable and cheaper phones.
- the lower cost phones are for people who just want phone functionality.
- They are trying to find out what matters most in phones for consumers.
“Apple’s lower-priced phone looks like 2017’s iPhone 8, but comes equipped with 5G and the same processor as the iPhone 13.”
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