Many consumers and industry professionals in the realm of digital app development would assume that the public is happy to trade security for usability when it comes to a mobile app. This bit of common sense is incorrect as recent studies show most consumers are quite savvy about their digital security and demand robust protection from hackers, fraud, and scams. Consumers demand security as a baseline feature of all apps and will actively seek out brands that can guarantee safety. In the opposite of commonly held beliefs most consumers will trade functionality for enhanced security.
Key Takeaways:
- The myth of consumers exchanging security for features is wrong. 63% see security equal or greater.
- Almost 75% of consumers will see the buyer beware and they would stop using it.
- All security matters and it’s not just for the big regulated players in the game.
“For CISOs and security teams, this new finding provides a strong endorsement of their position that strong security is a must-have in mobile apps.”
Read more: https://betanews.com/2021/11/04/consumers-mobile-app-security/
References:
- Beta News (Website)
- Android Central (YouTube Channel)
