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Instagram posts are a great way for brands to outreach to their base, but the posting feature doesn’t include a way to link to other sites. Still, there are ways to get around this like adding a link in the bio or adding a shortened link to the post caption. Also, instead of using posts to generate content, brands can use Instagram stories with sharable links to engage with their audience. Finally, if money is available, brands can sponsor their posts on Instagram with the ability to link offsite.
Key Takeaways:
- Add a link to your bio by clicking edit profile and then adding the link to the website field.
- You can use a URL shortener in your caption in order to prevent the hyperlink from taking up way too much space.
- Creating a landing page link is pretty easy as you can use different services such as Campsite or Linktree.
“The simplest (and most basic) way of adding a link to your Instagram is to display it in your profile.”
Read more: https://www.makeuseof.com/tag/ways-add-links-instagram-posts/
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